Example
Two crypto traders each return 40% over a year. Trader A's monthly returns barely wobble (low standard deviation) and posts a Sharpe of 2.0. Trader B hits the same 40% through violent monthly swings (high standard deviation) and scores 0.6. Same headline number, very different quality of return, and very different odds of repeating it.
What raw return hides
Raw return lies by omission. One trader can reach 40% on a calm equity curve; another hits the same 40% on a rollercoaster. They did not run the same strategy, even though the headline number matches.
The Sharpe ratio compares strategies on a level field. A modest, steady edge usually beats a volatile one that happens to have a good year, because the steady edge is survivable and repeatable. Read alongside max drawdown, it tells you whether your returns came from skill or from simply taking enormous risk. As a rough guide, above 1.0 is good, above 2.0 is excellent.